Answer Engine Optimisation (AEO) is the process of structuring and formatting your content so that search engines and AI-powered answer interfaces can extract and display your answers directly on the results page, without the user needing to click through to your site. The term covers optimisation for traditional zero-click SERP features like Featured Snippets, People
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The way people search for information is changing at a pace that would have seemed impossible just five years ago. Where once you typed a query into Google and scrolled through a list of blue links, you can now receive a fully composed answer, a side-by-side product comparison, or a step-by-step tutorial, all generated in
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AI-powered search is no longer a trend to watch. It is the environment your content is already competing in. ChatGPT now handles over 2 billion queries per day. Perplexity, Google AI Overviews, and Bing Copilot are fielding millions more. And unlike traditional search, these platforms do not send users a list of links to scroll
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Citations and mentions in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the ways AI-powered search engines attribute content from external sources when generating answers. A citation is a direct, linked reference to a source inside an AI-generated response – the URL or page name shown when ChatGPT, Perplexity, or Google AI Overviews
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Use this checklist when creating or auditing any page you want to rank in search results. Title tag 50 to 60 characters Primary keyword included, ideally near the start Unique across the site Compelling and click-worthy Meta description 150 to 160 characters Primary keyword included naturally Clear value proposition or summary Unique across the site
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What Is Technical SEO? Technical SEO is the process of optimising the infrastructure of your website so that search engines can efficiently crawl, render, index, and rank your pages. Unlike on-page SEO (which focuses on content) or off-page SEO (which focuses on backlinks), technical SEO operates at the foundation level: the code, server configuration, site
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